During my research I didn't think that a "pouch" would work, it looks like it would be to fragile to transport, unless it had a outer shell, this would mimic the concept of the 'Ecologic's Bottles" which I looked at in a previous post.
During my research into the idea of using a bag, I came across an interesting video, in this video it says coke cola is bringing out a bag as a drink container. Doing more research into the video I found out it is fake, however it did interest me, and made me wonder if this idea of a biodegradable drink bag would be possible. Could it become reality in the future.
This video although fake, shows the connecting between demand and change.
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