- - Design a individual 2.5 litre
natural paint container
- - Design should complement the
company existing ID
- - The product is to ideally be
re-used and easy to recycle which reflects the environmental ethos and the
market position of the products.
- - “The Revival of Natural Colour”
should be a theme reflected in the colours chosen
- - The individual container must
ideally be able to take a fascia label –or- be printed on.
- - The product must be able to be protect
and transport in multiples of 2’s
Target
Audience
-
The client suggests that the customer profile are a mix
of:
- Middle aged to retired homeowners who
read House and Garden
- Individuals who have a solid view of
tradition in colour choice
- -
Individuals who employ decorators to
use our paint
- Interior designers for the above
- - Individuals who have a more functional
attitude to packaging
- - Individuals for whom colour is the main
selling point
- - Interior designers for the aboveEnvironmentally conscious customers of
all ages who have some disposable income,
and will do their own painting
- - Individuals who are likely to have
heard about Pots of Paint from their website.
Useful
design & packaging precedents supplied by the client
- Simple and
effective cardboard packaging: Little Greene Paint mail order.
- Stylish
& traditional labeling: Farrow & Ball
- On a
mission: Rude Health foods
- Eco yet
commercial: Ecotricity branding
No comments:
Post a Comment