Pots Of Paint - what they believe is important about there product
- Historic
- Health
- sympathetic
- Colour
Current tins
metal - oil based paint
plastic - water based paint
Transport
Two tins and often placed in a bigger tin, side by side with corn starch pellets put around them as they expand, securing and absorbing any paint that may pill in transit. - but the think it is to much packaging, they used to put a leaflet inside the packaging asking people not to throw away the pots but reuse, giving some examples of what they could do with it.
Worked with companies in Germany and Sweden.
pots of paint send there pots to sweden, who then film then, sending them back, where they are put in a shacking machine with added pigment to make the colour
Labels
Currently there is 3 labels on there products, a large one on the front with the company name and logo on it. and two smaller ones to the right and one above the other, with the colour and batch number.
Things to think about
- Health and safety for carrying products
- Easy to pick up
- How easy it is to package
- labe on outer packaging
- The company is willing to offer incentives for for customers to send back packaging - but there is never really any paint waste
- The logo size is changeable
Things which are not possible/customer does not won't
- Paint in powder form
- Stay away from old packaging (100% natural ingredients and pot of "love" ect labels)
- Clear pots - as the paint separates so does not look attractive
- No colour windows needed
Thinks the client would like to keel the same
- Logo
- Branding Colour
- Same font 'Century'
Client View
Eco packaging is just as important as sending the message to the customer
Client current design likes
- Innocent Smothies
- on a mission : Rude Health foods
- Eco yet commercial : Ecotricity Branding
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