Pots of Paints Competitors - little green

It is important to look at there competitors to understand what is out there in the market, seeing how they deal with packaging and other pieces of design. Looking at how pots of paints compare to find a style that will stand out in the current marked, but also keeping the ideals of the client.

I have already looked at the company 'little Green' during a mini brief, but I came across a interesting video of the new advert for the company. 

This uses a interesting way to highlight the range of colour of the company, but I think for the pot of paints company something in this style would not work as there designs it should be more organic and relate to history, have a more classic nature to it. 

I started to look videos that promote, recycling and reusing the video below I reminded me of the little green advert due to the shots of hands, this I think has a more natural feel to it as it show actual hands and not mannequin hand.

I found that this video had some interesting facts in it, as well as highlight the need for us to work together and do our bit, is it possible to represent this in a design for pots of paint, creating a team spirt for the product?