Friday, 4 October 2013

Eco Manifesto - applying to a video


After looking at the, The Eco-Design Manifesto which was previously posted, I found a video of a man talking about his new book and the way it has been produced in a eco friendly way. 



I picked out several of the eco manifesto points which applied to the product and video.   

2. Design to minimise the ecological footprint of the product/material/service product, i.e. reduce resource consumption, including energy and water.

         - Due to the way the book is made it saves 84 fully grown trees.

 3. Design to harness solar income (sun, wind, water or sea power) rather than use non renewable nature capital such as fossil fuels.

         - The production of this book avoids coal mining, bleaching and chlorine and instead uses sola and wind power and reincarnation mat paper.

7. Design to use locally available materials and resources wherever possible (thinking globally but acting locally).

          - Taking materials from landfills and using them to create paper, taking 4170 pound of toxic waste and turning it around to make a book

12. Design to foster debate and challenge the status quo surrounding existing products/materials/ service products.

           - Using 100% recycled paper, and sourcing materials from landfills challenges the norm of production, as well as using vegetable ink for printing.

13. Publish eco-pluralistic designs in the public domain for everyone's benefit, especially those designs that commerce will not manufacture.

          - At the back of the book there is a advertisement for the printing company used “www.printnetinc.com” which the video say “prints the right way” this is because they use non-toxic vegetable inks. This book is also printed using 100% recycled paper.

14. Design to create more sustainable products/materials/service products for a more sustainable future.

         - By not just looking at shipping and packaging but also the product itself, and the way it is made. 

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